Interesting subject! It is my belief that there are several types of Database people:

DBA = One who owns the hardware, software and network requirements. Also providing needed services like Back-ups, Patches, etc...

DBO = One who creates and maintains scheme and DATA. This person also provides customer liasons if a project/product manager is not present. This person also handles developer requirements. It is the only person that has input to the DBA.

Database Developers = Person writing SQL.

How many shops are running under this module and how many of you would change your input if you have this module?