You have a few options,
1) define a seperate transformation for that column. DTS has a builtin datetime transformation task.
2) perform an ActiveXScript transformation for that column. This would be necessary if data conversion doesn't work with the previous method.
3) import the data into a staging table, with the date as text. Then run a stored procedure to insert data into the final table doing conversions as necessary.
Keep in mind that either of the first two options will perform the data conversion on a row-by-row basis. This can have an impact on the data import performance if you have a lot of data to import.
Hope this helps
Phill Carter
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Colt 45 - the original point and click interface
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Colt 45 - the original point and click interface