Instead of using where clause you can provide an Expression in the Table column like
=iif(Parameters!Param.Label="First",
Fields!Reseller_Extended_Amount.Value,
iif(Parameters!Param.Label="Second",Fields!Reseller_Gross_Profit.Value,
Fields!Reseller_Freight_Cost.Value))
assuming that Reseller_Extended_Amount,Reseller_Gross_Profit.Value and Fields!Reseller_Freight_Cost are 3 measure u would like to view.
Depending on the Parameter...