Hi,
Try replacing your openxml with the following:
DECLARE @idoc int
DECLARE @doc varchar(300)
SET @doc ='<criticalityquestion>
<shortform><![CDATA[Stay again]]> </shortform>
<optionlabel><![CDATA[Yes;Maybe;No]]> </optionlabel>
<optionvalue><![CDATA[Yes;Maybe;No]]> </optionvalue>
</criticalityquestion>'
EXEC sp_xml_preparedocument @idoc OUTPUT, @doc
SELECT *
FROM ...